About us

About Us
Wader Toy Factory is present on the market for over 20 years. The company is the leading Polish producers of plastic toys for infants and is one of the most recognizable children's brands in the industry. Over the many years of running a business enterprise in Poland has become a leader in car sales for the children. We offer over 150 models of toys, and every year they are introduced further innovations.

Our Vision / Our Mission
Wader Toy Factory is present on the market for over 20 years. The company is the leading Polish producers of plastic toys for infants and is one of the most recognizable children's brands in the industry. Over the many years of running a business enterprise in Poland has become a leader in car sales for the children. We offer over 150 models of toys, and every year they are introduced further innovations.

Wader's mission is to support parents and kindergarten teachers in ensuring normal psychomotor development of children in their first years of life by providing high quality, safe toys in developing children's creativity, ability to shape the thinking and encourage the child to the playground movement.
The company has initiated educational campaigns aimed at increasing safety awareness among children.

Resources Company
The company has modern machines where are built molds for the production of new toys. Big warehouses with an area of ​​about 3 500 m2 are enable continuity of production throughout the year, also in the last quarter of the year during the most intense selling. In 2010 there were opened new production hall with an area of ​​3 800 m2.

Distribution
The company "Wader - Wozniak" has a well-developed distribution network, which consists of:

• 7 satellite warehouses in Poland, (see details)

• The central warehouse in Dabrowa Gornicza,

• 3 own sales subsidiaries in the Czech Republic, Slovakia and Hungary

• Strong partner on Ukraine,

• More than 40 domestic and foreign carriers.

Customs is remote from us about 2 km. Our toys are delivered to customers, both by land and by sea (eg to India or Australia).

With such a developed sales network, in a very short time from an order, We can deliver products to all of our clients.

   

  
Export
Toys Company "Wader - WOZNIAK," are also present on foreign markets in more then 30 countries worldwide. The company has own sales offices in Hungary, Slovakia and Czech Republic and permanent business partner on Ukraine.

 

 

 

Awards and prizes
• 1998 and 2003 Gold Medal of Poznan International Fair
• 1995 and 2000 Mark "Good Design" awarded by the Institute of Industrial Design for 11 toys
• 2006, 2007, 2008 and 2009 - The title "Business Gazelle" awarded by the journal "Business Pulse" and Coface Poland Intercredit
• 2007 Award "Superproduct" awarded by the magazine "I have a child" for Garbage Giant
• 2011 Award in the "World Fit for Children" awarded by the Rights of the Child Protection Committee for Kid Series 3D Cars

 

Wader in numbers
• No. 1 in car sales in Poland for children
• 3 foreign magazines
• 8 warehouses in Poland
• over 20 years on the market
• export to more then 30 countries around the world
• 150 kg car endurance series Gigant
• co-operation with 800 stores in Poland
• More than 150 models of toys available in store